Create intuitive
& delightful experiences for your users
HI THERE. I’M EMMA POE.
I bring 12 years experience doing qualitative & quantitative research across multiple industries
With empathy, curiosity, & insight, I adapt each project to achieve your goals
Discovery & foundational
Via in-depth interviews, identify which customer segments to primarily target for a new experience, which problems or pivotal moments in the current process to prioritize improving or creating solutions for, and which moments of delight to magnify, typically delivered via personas and/or journey maps
Quantitative research
Gather data from a very large number of respondents to understand mental models, behaviors, attitudes and preferences. This can be in the form of surveys, card sorting, tree testing, or unmoderated usability testing
Workshops
Cross-functional team members and sometimes customers ideating on and prioritizing potential solutions to customers’ problems, resulting in confident ideas on where to take the experience next
Evaluative research
Through concept, service or usability testing, identify areas of experiences that are confusing or frustrating to customers, which are intuitive and delightful, and why. This informs strategic recommendations on how to best resolve parts of the experience that didn’t test well, and which parts to maintain or magnify